Fyre (AKA Fyre: The Greatest
Party That Never Happened)
Dir: Chris Smith
2019
****
I have to admit that I felt pretty grubby
watching Fyre: The Greatest Party That Never Happened.
Released in January 2019, it is the documentary everyone is talking about but I
would bet my left arm it’ll become forgotten within weeks. I vaguely remember
the Fyre festival hoo-ha from a couple of years ago, I remember it failed badly
and many memes were created in response but I didn’t appreciate just how much
of a shit show it really was. It was basically fraud committed by someone who
didn’t know how to complete. Billy McFarland was the man behind the festival, a
guy from a wealthy background whose parents were successful real estate
developers. He attended an expensive private college and had been brought up to
be confident and to never give up – two valuable lessons for you and me – but
when the wealthy adopt those values, it’s usually only for their own gain, everyone
else be damned. You say confidence, I say despicable arrogance. However, just
being an ‘entrepreneur’, no matter where you got your start up money from, is
seen as desirable by those who don’t know what it means. Precocious is the new
word for prodigy, I don’t know, but I don’t like it. Chris Smith’s documentary
explores where McFarland’s success and notoriety came from (something to do
with metal credit cards - I really don’t understand any of it) and we meet
various twenty-something computer nerds who are full of enthusiasm and the
‘possibilities’ that their rather bland sounding ideas could lead to. By
possibilities, I believe they mean money. None of them look like they’ve ever
climbed a tree or eaten real food and I suspect that most of them have rickets.
The computer nerds, events planners and marketing people all merge into one,
they seem to know the cost of everything and the value of nothing – but I guess
I’m wrong, because they’re raking it in, selling dumb apps to dumb kids. The
youth movement is dead, this is the new revolution and it’s about as soulless
as it gets. It’s why I felt grubby about watching it. I laughed at the memes
that mocked them but I did so on social media sites that they made and still
profit from. I hate them and I hate myself and its their fault, and yet here I
am blogging. Anyway, somehow this failed festival warrants not one but two
documentaries made about it. I went with Chris Smith’s documentary for ethical
reasons. The other documentary, Fyre Fraud, paid McFarland a ton of money for a
series of interviews. Also, I have Netflix and I don’t know what Hulu is – I’m
guessing it is what Betamax was to VHS but I’d have to ask Jeeves. The two
films are the same apparently, except the Fyre Fraud delves into the murky world
of promotion, on-line influencers, the shadowy people who fund such projects
and all those other things I don’t understand that the kids are into these
days. It features McFarland and others who where ‘there’. Smith’s documentary
doesn’t have interviews with McFarland but it has more footage and is said to
be prettier. Most of the interviews come from the app developers from where the
idea for a festival came from, as well as the people from the promotional and
media companies that were hired. These people work for companies that were also
indited in the fraud case and each individual was involved in the festival.
They play the violin well, but I’m afraid I have no sympathy for them. However,
the film also focuses on the many people who worked on the festival at ground
zero. Basically, the festival, sold as being the first of its kind, was to take
place on Pablo Escabar’s Island in the Bahamas. For the promotional video,
McFarland and ‘business partner’ Ja Rule hired twenty of the world’s leading
super models to dance around the Island’s beach and drink cocktails. They
promised luxury camping, sexy villas, personal chiefs and yachts galore, and of
course the best music acts the world had ever seen. I believe the intention was
to create such a dream festival but it didn’t happen and everyone knew it
wouldn’t happen but McFarland carried on with it anyway. They lost the Island
after breaking the only rule they had in order to play there, that was ‘Don’t
mention Pablo Escabar’s name’. It was literally the first thing said in the
promotional video. They ended up in a disused housing estate on the main island
with hurricane tents that were left over from the previous storm. The personal
chiefs were never hired - people made do with two slices of bread and a slice of
cheese if they were lucky – and as night fell the scene turned into Lord of the
Flies with people fighting over tents and mattresses, even destroying
surrounding tends so they could have some privacy. Again, little sympathy for
these kids – clearly a nasty bunch of brats with too much money and very little
taste. It was the poor Islanders who worked night and day for months building
the site that I feel sorry for. Not one of them got paid and at the end of the
day, they are the ones that suffered. Credit due to Smith’s film that addresses
this. We laughed at the rich kids who had paid thousands of dollars to see
Blink 182 and we laughed at the greedy kids who cheated them but the
hard-working poor are the ones we should be thinking of. It would probably be
more entertaining if it was a film where horrible people screwed over horrible
people and got screwed as a result – and much of the film is just that – but
real people who weren’t horrible got screwed most of all. Unbelievably,
McFarland began his next fraudulent project while out on bail, selling tickets
to major events that he didn’t actually have. I think the water incident is all
you need to know about to really know who these horrible people really are.
When the Island’s customs withheld the festival’s container full of Evian
water, McFarland begged his long time friend and business confidant to ‘take
one for the team’. This guy had taken many hits for the team already and had
said many nice things about McFarland throughout the film – even though McFarland
asked him as their “gay leader”, to go to the customs guy and give him oral sex
to get the water. Unbelievably, he was ready to do it. He didn’t have to of
course because customs officials, like most people, are professional. They
wouldn’t withhold water as it was essential for the crowds of people that were
attending, they just needed a promise that it would be paid for at some point
after the festival. This is how these people’s minds work and yet they are
successful. The media companies that were ‘duped’, but were also somewhat
responsible, co-produced this film and that is why it has so much exclusive
footage, so now I feel even more dirty for watching it. It’s a well structured
film and Chris Smith goes from strength to strength but the more you know about
the whole thing the more upsetting and disturbing it all becomes. What I
thought would be a film about laughing at stupid people soon turned into the
realization that these stupid people are quite powerful, thanks to the many
more stupid people who idolize them. Stop the world, I want to get off.
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